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When it comes to FSMA Rule 204, there’s one gray area that keeps tripping people up: the mysterious case of the ad-hoc purchase. It’s like the Bigfoot of traceability — people talk about it, some swear they’ve seen it, but no one’s quite sure how to handle it.

The FDA has signaled a likely extension of FSMA Rule 204 compliance to June 2028—but with no official change yet, food companies must keep preparing to avoid major traceability and regulatory risks.

Sustainability used to be seen as a side initiative—a brand booster, a CSR line item, or a cost of compliance. But that framing no longer works. In 2025, leading companies have stopped asking whether sustainability matters. Instead, they’re focused on embedding it directly into the heart of business strategy. Because the truth is: sustainability and strategy are now inseparable. And if you want to stay relevant—financially, operationally, and reputationally—they need to be built together.