M&A Due Diligence (Traceability Technologies)

Alibaba Group makes investments in technology to enhance their brand and build trust with their consumer customers. As part of those efforts novel anti-counterfeiting and brand protection technologies were of interest. Albibaba Group has significant capabilities in IP and brand protection practices, but lack expetrise and knowledge in anti-counterfeiting and consumer authentication technology feasibility and effectiveness. They realized help from an industry expert would improve their due diligence of several prospective technology targets.

Alibaba Group makes investments in technology to enhance their brand and build trust with their consumer customers. As part of those efforts novel anti-counterfeiting and brand protection technologies were of interest. Albibaba Group has significant capabilities in IP and brand protection practices, but lack expetrise and knowledge in anti-counterfeiting and consumer authentication technology feasibility and effectiveness. They realized help from an industry expert would improve their due diligence of several prospective technology targets.

Alibaba Group makes investments in technology to enhance their brand and build trust with their consumer customers. As part of those efforts novel anti-counterfeiting and brand protection technologies were of interest. Albibaba Group has significant capabilities in IP and brand protection practices, but lack expetrise and knowledge in anti-counterfeiting and consumer authentication technology feasibility and effectiveness. They realized help from an industry expert would improve their due diligence of several prospective technology targets.