Supply Chain Security Program
Zoetis


The Problem
Zoetis is a multi-national animal health company with treatments for livestock and pets. Shortly after their spin-off from Pfizer it became evident the lack of a supply chain security program, which was in place at Pfizer, would be needed in Zoetis. The brand had been experiencing significant breeches of counterfeits in several developing markets. Overall the supply chain had not changed. However with leadership changes occurring with the spin off, securing the developing markets supply chains became higher priority.
MDB's Solution
Zoetis is a multi-national animal health company with treatments for livestock and pets. Shortly after their spin-off from Pfizer it became evident the lack of a supply chain security program, which was in place at Pfizer, would be needed in Zoetis. The brand had been experiencing significant breeches of counterfeits in several developing markets. Overall the supply chain had not changed. However with leadership changes occurring with the spin off, securing the developing markets supply chains became higher priority.
The Results
Zoetis is a multi-national animal health company with treatments for livestock and pets. Shortly after their spin-off from Pfizer it became evident the lack of a supply chain security program, which was in place at Pfizer, would be needed in Zoetis. The brand had been experiencing significant breeches of counterfeits in several developing markets. Overall the supply chain had not changed. However with leadership changes occurring with the spin off, securing the developing markets supply chains became higher priority.



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