Retailers are advancing at different speeds in their implementation of FSMA Rule 204 and related data-sharing and labeling requirements. While nearly all major grocery chains recognize the need for enhanced traceability, the variations in approach, terminology, and technology expectations create significant complexity for suppliers.

This comparative report and its supporting matrix were developed to give suppliers a clear, side-by-side view of retailer expectations across FSMA 204 data exchange, case and pallet labeling, and supporting documentation. By mapping commonalities and pinpointing outliers, companies can prioritize development work for the most stringent retailers first, align label design and ASN configuration with GS1 standards, anticipate resource needs, and engage retailers proactively before issues arise.